CREATIVE DIRECTION, CONCEPT, CREATIVE PRODUCTION, EDITING

​Dae is a clean, vegan, and cruelty-free haircare brand founded by Amber Fillerup. Inspired by the vibrant desert landscapes of Arizona, Dae offers a thoughtfully curated line of haircare essentials infused with nourishing desert botanicals. The brand's minimalist approach emphasizes simplicity and effectiveness, aiming to elevate everyday hair routines with products that embody the warmth and beauty of the desert.